The Bella Box™ Experience (and Why You Want It)

Picture of The Bella Box on a table

If you love machine embroidery, you've probably heard of The Bella Box™ from Kimberbell. But what is this mysterious orange box everyone’s talking about? What kinds of things are inside? And do you take a chance and order a box without knowing exactly what you're going to get?

The Bella Box™ is so much more than a commodity; it's an experience. (A delightful, so-much-to-look-forward-to experience!) Here are just a few reasons why machine embroiderers count down the days until The Bella Box™ is in their hands:

  • Value
  • Anticipation
  • Bonus Designs
  • Contests
  • Techniques
  • Exclusivity

Let's talk about each of these points for just a minute. I'll try not to be too long-winded. (Too late?)  :)


Time and time again, we hear from our customers that The Bella Box™ is "worth every penny and so much more." Why? For starters, the box includes not one, not five, but SEVEN exclusive machine embroidery projects! To give you an idea of the projects inside, here are images from the Spring 2020 box.

Collage of projects from the Spring 2020 Bella Box

The Bella Box includes the design files for every type of machine, all of which can be stitched in a 5x7 hoop (although many of them also come with additional sizes). The box also contains pre-cut fabric kits for each project, all of the embellishments (such as buttons, Embroidery Leather, zippers, etc.), any needed Kimberblanks (like Tea Towels, Aprons, Totes--whatever the projects call for), AND full color instructions. Now, if you've never stitched a Kimberbell project before, you'll find our directions unbelievably clear.  The detailed illustrations and easy-to-follow steps walk you through each and every project, whether you're a hopeful beginner or a seasoned professional.

The box also includes sneak peeks, Kimberbell merchandise, bonus designs, and other surprises! In other words, there's a whole lot of fun packed in one orange box.


Picture of Pineapple Pen from the Spring 2020 Bella Box

Since The Bella Box™ includes fabric kits, embellishments, and blanks to make Kimberbell projects, consumers often compare it to a Kimberbell Event delivered right to their doorstep. I think that's a pretty accurate way to describe things--except The Bella Box™ comes with even more.

But the value of the box is only one reason why Kimberbellas love it. As I mentioned before, The Bella Box is much more than the sum of its contents; The Bella Box is an experience to be enjoyed, from the minute it's ordered until well after the projects are made.

The ANTICIPATIONPicture of friends opening box together

Ask anyone who has ordered The Bella Box™, the anticipation is half the fun. I'm not kidding. Looking forward to receiving the box is very exciting, especially when you're waiting with other Kimberbellas (and Fellas). It's like counting down to Christmas together! There's a real sense of community within our Kimberbellas (and Fellas) Facebook group, and the speculation and excitement ramp up as people eagerly await their boxes. The Bella Box™ is a wonderful gift to enjoy with friends, and many people have unboxing parties and a lot of fun making their projects together. 


Not only does The Bella Box come with SEVEN exclusive projects; you also get SIX bonus designs, too! And, to make things even more fun, about half of these designs are sent to you before the box is shipped. In fact, we often sponsor social media contests, where participants stitch the bonus designs and post a photo of their project to win some pretty fantastic prizes! It's so inspiring to see everyone's creativity shine during the contests. Here are the six bonus designs that came with the Spring 2020 box:

Collage of Bonus Designs from the Spring 2020 Bella Box


Picture of Let's Get Ready to Bumble Tea Towel

The Kimberbell team carefully curates The Bella Box to include a variety of projects, meaning you get to sample a whole smorgasbord of techniques. For example, with the Spring 2020 box, embroiderers enjoyed making a pen pocket from soft Embroidery Leather, darling bags with Sweet as Candy Colored Vinyl, a cutwork pineapple tea towel, a wall hanging with mini quilts, an applique truck filled with buttons, and more! How fun to try a little of this, a little of that, and discover and delight in new possibilities.



STITCHED is Kimberbell's crazy online competition (not unlike a reality T.V. show) where Kimberbell teams make spontaneous projects and try to win the coveted golden spool trophy. At the beginning of the show, team captains are given a surprise "ingredient" (a particular Kimberblank) and they have a mere 30 minutes to transform that blank into something that will completely wow the voting audience. It's fast-paced and fun and highly entertaining! (Read my "Behind the Seams" STITCHED story HERE.) The Bella Box™ includes an invitation to the show, and it's during STITCHED when the remaining bonus designs are released to everyone who purchased the box. ( the Winter 2020 STITCHED HERE. Enjoy!)

Picture of Spring 2020 Stitched Teams

The EXCLUSIVITY Picture of Hello Sunshine Pineapple Pin from Spring 2020 Bella Box

Another reason why The Bella Box™ is so highly prized is because the projects and collector's items within are exclusive to that box. And when the box sells out...well, those products are simply no longer available. A Kimberbell project may come out later that's similar to an item in the box or may use the same technique, but the project is never exactly the same.  We make every box different, every box special, and every project exclusive to that box. 

The theme of the Winter 2020 Bella Box is "Embrace the Cozy," and it includes all kinds of delightful, hygge-ish projects to warm your heart. Check out all of these goodies! There are just a few left, but you can still purchase the Winter 2020 Bella Box HERE.



And for more insider information about the Winter 2020 Bella Box, we also have a fun unboxing video with Kim and Jayme, if you'd like to more about it. :)

Let's see, we've covered value, anticipation, bonus designs, contests, new techniques, STITCHED, exclusivity...I could go on, but I think I'll end by simply encouraging you to experience The Bella Box for yourself. Give it a try. See how you like it. And experience the joy of creativity to the fullest! Because at the end of the day, that's why we created The Bella Box™ in the first place. 

We'll be preparing your box, especially for you!





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